NuWay Relationship Marketing (NRM) – 2026
The NuWay philosophy is simple and summed up in the words of the great Zig Ziglar: “You can have everything in life you want if you will just help enough other people get what they want.”
Zig
At NuWay, our first and most important goal is to help our clients get what they want.
Our plans are to continue growing and serving our clients through outstanding customer service and helping to make buying and selling real estate efficient and fun and profitable for them and us.
WHAT IS NRM?
NuWay Relationship Marketing (NRM) is a brokerage system designed to help you create an on-going, step-by-step method of building, organizing, and communicating with the relationships in your database; people you know, people who know you, and people you know who will do repeat business with you and refer people they know to you and your services, over and over again.
THE NRM PLAN
To build a 100% repeat and referral-based business.
To create a predictable and abundant flow of high-quality leads; those who are ready, willing, and able to buy and/or sell real estate with you.
To know where the next transaction is coming from and to make it happen instead of wondering if or when it will happen.
OUR PRIORITY
To produce financial rewards without sacrificing family, freedom and personal time. We want our time at work to be fun, efficient and productive and everything else is our own. We want to be own boss, but work within the guidelines of the brokerage as mandated by the MREC.
THE PRIMARY TOOL: Your Number One Job
Of all the things you do as a real estate professional, your number one job above all else, is to generate leads. It is the most important thing you do every single day. It is the successful agent’s secret to success. There are three rules for the successful real estate professional: 1) Lead generation. 2) Lead generation. 3) Lead generation.
The NRM system will outline daily and weekly goals and tasks to make this happen in what we call the NuWay 3-Month Year; specific goals and game plans worked into four 3-month “years” within each “calendar year.” 1) January-March; 2) April-June; 3) July-September; 4) October-December.
The primary tool of working by repeat and referral business is your database. Not just a list of names, phone numbers, and email addresses, but a list of relationships— your family, friends, past clients, colleagues and more. Others call it your sphere of influence (SOI). At NuWay we call it your Relationships List (R-List).
TOUCHPOINTS
Touchpoints are a variety of creative ways to consistently communicate with your relationships list. Maintaining touchpoints in relationship-oriented ways is critical for your success.
When the time comes for those on your list to sell and/or buy, your name is on the top of their mind and at the top of their list. They know you. They like you. They trust you. (Okay, they know you! :)) You are a real, real estate professional. Many of your competitors are “not real” and some are “unreal!” Don’t be that person.
At NuWay, we are the “real” real estate brokers/sales professionals and would love to do business with you. “Real” means— good at what we do, fun to work with, unselfish, efficient, put your interests first, not greedy, always available, experienced professional guidance and unmatched customer service.
In a social sense, being real means being genuine, not hiding trying to fake people off or pretending to be something you’re not. It’s about aligning actions with true intentions. That’s you!
Be real.
You are good at what you do and your first and most important goal is to do good for your client(s) and help them get what they want.
But you must build a relationships list (R-List), you have to ask, you have to stay in touch, and you have to be real. And you need to do all four consistently. They can only say “yes or no.” But you only know when you ask. Don’t hesitate to ask because you think the answer will be “no” because it very well could be. But give them a chance to say “YES”again and again! They cannot say “Yes” unless you ask. They won’t just randomly seek you out. The word “no” is irrelevant. It has no value for us. So don’t be distracted or fear it. Don’t let it hurt you feelings or your self-esteem. PS- It’s “self” esteem. Nobody has any influence over it but you. We are only looking for “yes’s” and no’s aren’t yes’s… yet. But put all the “No’s” on your D-List and ask again at a later time. “No’s” can eventually become “yes’s because of your dogged determination.
Keep asking and keep building your relationships list every day; finding yes’s! It must be your first priority of every business day.
CREATING YOUR RELATIONSHIPS LIST (R-List)
The four components: Add, Sort, Rate, and Engage (ASRE)
ADD people to your list every day (first time list, then an “on-growing” list).
Brainstorm people from you SOI; family, friends, past clients, colleagues, etc. Maybe 100 of real good prospects to start with.
Start off simple with a yellow pad or notebook, move to a spreadsheet, or an email list in something like Constant Contact, and perhaps eventually to a simple CRM (Customer Relationship Management software).
All the Information needed at first is: their name, mobile number, & email address.
Always be adding names to your list each day or when they present themselves. Use your R-List link on the app to capture names, mobile numbers, emails.
Create many other ways to build an R-List. Copy and paste the link on the app and sent it directly to a potential client.
SORT them into specific groups or categories
Categorize all the people on the list. Some will fit in multiple groups. Tag them in those groups.
RATE them as (As, Bs, Cs or Ds)
A-List– the people who are most likely to refer you and use you when the time comes to buy/sell. Those closest to you. Repeat customers and those who make multiple referrals are A+s. These are the VIPs. Reach out to them once a month. Invite them to special events, even to lunch or dinner. Treat them like VIPs.
B-List– the people who would probably refer you if asked and shown how. Everybody else you know. Monthly newsletter. Reach out to on a quarterly basis. B’s could become A’s.
C-List– the people who might become A’s and B’s in the future. New people added to list. Include vendors; lenders, inspectors, builders, etc. Big list. New relationships. Reach out to monthly.
D-List– the people who are longshots, the maybes. But you never know until you ask or even ask multiple times. Even a D might even eventually become an A or B.
F’s are those to be eliminated from your list. These are past clients who were not fun to deal with. We don’t have time for the drama. There will be plenty of these, but there are more than enough good clients out there.
Designate the A, B, C contacts in your phone to make it easier to group when phoning or respond when they call. *A, *B, *C. Example: Rick Clarke (A List)
ENGAGE them (Touchpoints; create new touchpoints)
Start with an intro text. Let them know you are in the business and connect them to your NuWay LinqApp (your digital business card) with a Call to Action asking for their contact info. Every relationship starts with access to The Coaches Team at NuWay App; rick.nuway.ms or josh.nuway.ms
The app will have links to everything they will need.
Next will be the ongoing email newsletter which is a great asset. Send on the same day and at the same time. You can determine whether each week, twice a month, once a month, etc. (ex: https://mail.google.com/mail/u/0/?tab=wm&ogbl#search/jake/FMfcgzGtwWLGPGwwhsrBFhsTDGTHVqKq
Thirdly: Create a consistent social marketing campaign. Facebook, Instagram, Snapchat, etc. (Jake give you more info on how he has had great success using these things consistently).
ONGOING TOUCHPOINTS
How to reach out to and communicate with your relationships list
Schedule a time on regular weekly basis to focus only on adding, grouping, rating, and engaging your relationships list through the use of touchpoints. Reach out to “x” number of people on a specific working day(s) during a specific timeframe. Block out a day or days and time each week to focus only on building, growing, and nurturing your relationships list. This day. This time. Without fail. Without interruption. Building your relationships list (R-List) is the most important thing you will do.
Use Texting. Text first. Start the conversation here. Everybody texts. Everybody is busy. Always text first. Nobody likes cold calls. Texting is polite and non-intrusive. And they can become those follow-up calls, emails, and other things. Text to let them know that you will call at a certain time or ask them if they available to take a quick call. Texting is a way to let them know who is calling in advance. There is a distinct difference between a cold call and a cold text. And in most cases, you can see when they’ve read the text.
Always include a Call to Action. A call to action is an invitation to perform a desired action. Even a casual, non-business text can include a link to something business related. Add a referral link, a link to your Coaches Team at NuWay App, links to a webpage, a weblink (your R-List link) to collect numbers and emails, a PDF, a property site, fun promos, and much, much more. Be creative.
Create effective, ready-made messages for them with a “Copy and Paste” library that you create. Take the time to edit and personalize your communication. You also have a record of conversation on your phone. Go to the NuWay Marketing Center for examples.
Engage your relationships list in a variety of ways, real ways, that sound like you and not like some marketing machine or some random shameless marketing pitch.
Methods of communication: Text, call, pop-by with a small gift, email, email newsletter, messenger, invite to a meal or event (always offer them a link to connect by mobile or email).
Use mobile video on special occasions. 30 seconds max. They see you and hear your voice. Don’t over-do it. Use it to say hello. Use it to say thanks. Facetime with them, but text them first for permission.
Use social media. Invite them all to be your friend. Comment on their posts. Like. Wish them a happy birthday or happy anniversary. Effective. Separate politics from friendships and business. Perhaps even have a private Facebook page for clients.
Thank people for their referrals. Thank them for doing business with you. Encourage them to do it again.
Keep good records of who you reached out to, how, when, and what the message was.
Ask your relationships for their business, repeat business, and referrals.
Connect people with your digital business card. Moving starts right here. Example: rickclarke.com
Ask for business. When the time comes to buy or sell….
Ask for referrals. You know me…..
Social media ads linked to The Coaches Team at NuWay app. Humorous. Informative. Create multiple landing pages. The Lighter Side.
Referral list.
Sample copy and paste material.
Sample pop-by gifts.
Landing pages.
Constant Contact Email
Add: Text Line info, Linqapp as an information source, etc. Create your own agent page on NuWayms.com. When you send them to our site, send them to your page first.
NuWay tag lines:
Our philosophy: You can have everything in life you want if you will just help enough other people get what they want. (The great Zig Ziglar)
At NuWay, our only goal is to help you get what you want.
Get Moving with NuWay! #getmovingwithnuway
Whether you’re moving in, moving out, moving up, or moving on, NuWay will get you moving.
Top 10: Why NuWay?
With NuWay, we’ve created a 21st century real estate brokerage, breaking away from the ways things have always been done and offering new options for buyers and sellers. New options in what has traditionally been a one-option industry; new options that are ahead of their time and designed especially for you.
List new options.
Finding your first or next home just got easier!
Unbundled Services
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Technology, especially the internet and mobile devices, has made it much easier to bring buyers and sellers together. With the new technology, the whole process has become easier, more convenient, and more efficient.
Keep it simple.
A 21st century real estate brokerage, providing great service and new options for buyers and sellers of homes in Central Mississippi.
Rick created and is the broker-owner of NuWay Realty MS, a 21st century real estate brokerage, providing new options for buyers and sellers of homes in Central Mississippi. We are the “real” real estate brokers. #GetMovingWithNuWay!
Real— good at what we do, unselfish, efficient, put your interests first, not greedy, always available, professional guidance.
Everything NuWay begins right here.
Simple Steps. Simply Results.
Rick Clarke's Diary of a Mad Baseball Coach 